At MATSU Events, we believe that health and safety is the collective and individual responsibility of all show participants, including vendors, staff, volunteers, and visitors.  With the spirit of opening Alaska and allowing business to get back to business, our intent is to provide a responsible, safe, and enjoyable event for all involved.

Vendors: Click here to confirm your location and to familiarize yourself with setup details.  Please contact us if you have any questions!

Consider the benefits of being a vendor at the Mat-Su Outdoorsman Show.  Folks come to the show because they want to find out how to get the most out of their Alaska outdoor experience.  They want to know how your product or service can help them fulfil their Alaska dreams.  These visitors are real people.  They are not on the other side of a phone, a computer monitor, a mailbox, or the radio –they are right there in front of you.  Thousands of them.  Face-to-face and in person.  They’re ready to learn and buy, and you have what they want.

This is YOUR show, of course, and we work for you.  Our job is to make it all happen, and we are doing everything possible to encourage outdoor enthusiasts to visit the show.  With increased advertising, an active social media campaign, and lots of great food trucks in 2021, you can expect to have literally thousands of potential customers walking past your booth.  In our competitive world, this is simply the best bang-for-the-buck targeted  exposure that you can get.  NOW is the time to register for your space at the show.

Check here for current vendor map and vendor list.  Information is updated as new vendors register.

All vendor booths inside Raven Hall have been taken, but we still have outside display space available. 

All of the food vendor spots have been filled as well.

Please contact us if you wish to be put on the waiting list for any inside booths or outside food vendor spaces that may become available prior to the show.

Register now to be a vendor at the 2021 Mat-Su Outdoorsman Show.  A minimum of $50 reserves your space, with the balance not due until March 15th.

Download and return via email, fax, or US Mail to register for the show.  IMPORTANT: In order to fill out this form on your computer, you will need to save it to your computer FIRST, then fill out and save that copy. (If you just fill it out online, your data will not be saved). (Sorry, it’s an Adobe thing, and we haven’t figured out a way around it yet…)

If you wish to rent additional furnishings for your booth such as tables, chairs, or other items, you can use this form to order directly from our decorators, Special Events Alaska.


The Mat-Su Outdoorsman Show is a rite of spring in the Mat-Su Valley.  The show provides an opportunity for the public to interact with great vendors and explore the products and services guaranteed to help them get the most out of their Alaska outdoor experience.

The Mat-Su Outdoorsman Show will be held on the weekend of April 9th, 10th & 11th (Friday-Sunday) at Raven Hall at the Alaska State Fairgrounds.  Although traditionally held at the Menard Center, that facility is unavailable this year.

Regular 8’ x 10’ indoor vendor spaces are $495, and outdoor food vendor spaces are $300. 

Outdoor vendor display areas are $1.50 per square foot.  Please contact us with your display requirements to discuss.


Even though the Mat-Su Outdoorsman Show has no general mask mandate, the Alaska Fairgrounds are requiring food vendor to wear face masks.  They are also requesting no shared condiments, and that these items should be provided at consumer requests in individual portion-sized containers.  Utensils, straws, etc. should be provided wrapped and only at the consumer’s request.  They are also encouraging food vendors to have one person to handle money and another person to handle product.

Food Vendor Mix

We may place limits on the number of vendors selling the same type of food.  For example, we already have an ice cream vendor scheduled for this show.  Because this event is still early spring and the cooler weather is not conducive to ice cream sales, we will not be accepting any additional vendors specializing in ice cream-type products.  Likewise, we may limit the addition of certain mobile food vendors if it is deemed that their main product would unfairly dilute the sales of other vendors with the same product specialty that registered early.

Food Vendor Location

Food vendors will be located in and around the circular area in front of the main entrance to Raven Hall, extending outwards on the trails from there.  Electrical hookup are available.


As a food vendor, you are required to provide a certificate of insurance with MATSU Events LLC additionally insured as certificate holder.

Space locations may be selected on a first-come/first-serve basis.  Registration forms and the vendor map are available from the links on this page, and they are kept updated as spaces are rented.  Locations could change if we find it necessary to rearrange the layout, but we make every effort to honor your location request.

Your booth space is 10′ wide by 8′ deep, with poles and drapes separating you from adjacent booths. Electricity is included –you may need a small extension cord.  Metal hooks are provided if you need to hang anything from the poles.  You are responsible for your own booth furnishings, signs, etc. If you prefer to rent items such as tables and chairs, use this from to contact Special Events Alaska, our show decorators.

Some small businesses may wish to share their space with another small business.  All space sharing must be approved by management.

Everyone is working under a tight budget right now, and we understand that.  You may reserve a booth with as little as a $50.00 deposit and a valid credit card.  The remaining balance will be automatically charged to your card 30 days prior to the festival.

Plans sometimes change.  You may cancel anytime up to two weeks prior to the start of the show, and your booth fee will be refunded less a $50.00 cancellation fee.  Any cancellations less than two weeks prior to the show are non-refundable. 

We live in interesting times, and we certainly hope that we are not hit with a surprise closing as happened to so many other large events in 2020.  If the show is cancelled for reasons beyond our control, all rental fees and deposits will be promptly returned.

As show organizers, we will make every effort to ensure that the show is a safe event for all involved.  Hand sanitizing stations will be available, and face coverings are recommended.  We will provide face masks free of charge to anyone desiring one.  Anyone with recent symptoms of, or exposure to, COVID-19, or with other health concerns should stay home.

Alaska is a pot-friendly state, however MATSU Events’ policy is for this show to be family-friendly and drug-free. This includes marijuana and/or associated products or paraphernalia.  CBD products only are fine.

Show admission is an affordable $7.00 per person.  All active military personnel and their dependents receive free admission, and children under 8 are free.

All vendors are required to be in compliance with state and local business regulations.  Food vendors must have valid food handler’s permit and DEC permit if applicable.

As an Alaskan business, you should already have your State of Alaska business license.  You will also need to be in compliance with Matanuska-Susitna Borough licensing (information is at 

The Alaska State Fairgrounds are within the Palmer City boundaries, so you are required to have a Palmer business license if you are selling products or services.  Palmer offers a Special Event Business License for a minimal charge.  Details are online at  Note that Palmer sales tax rate of 3% is applied to only the first $1,000 of an item or items, rent or service transactions. See the Palmer website at for local sales tax information.

It is generally recommended that small businesses carry business liability insurance.  Those vendors that interact with the public beyond simple retail sales (i.e. food vendors, and ride operators) are required to provide a certificate of insurance with MATSU Events LLC additionally insured as certificate holder.  As stated in the terms of the space rental agreement, neither MATSU Events LLC, the Mat-Su Outdoorsman Show, the Sponsors, the Alaska Fairgrounds, nor any member of the above, shall be responsible for any injury, loss, or damage that may occur to the Exhibitor, an Exhibitor’s employee, or the property thereof, from any cause whatsoever.

We will have security staff available during all show hours.  The Alaska State Fairground gates will be locked after hours, and Raven hall will be locked and alarmed at night.  That being said, MATSU Events is not liable for your property or inventory, and we recommend that you take appropriate precautions to secure your property and provide your own business insurance.

You are welcomed and encouraged to have drawings or give away items at your booth space.  Raffles fall under State gaming regulations and are allowed as long as you have the appropriate State gaming permit.

Of course!  It doesn’t do you any good, or us, or anyone else, to throw a party if nobody shows up.  Our job is to bring in the largest crowd possible to safely visit your booth to buy your products or services.  We will be running targeted social media promotions throughout Southcentral Alaska in the months and weeks leading up to the festival.  During the month prior to the festival, we will be bombarding the local radio airways with advertising.  We will also be placing posters in windows and on bulletin boards all over Mat-Su and Anchorage.  

Do you want to help?  We’re looking for volunteers who wish to play a part in helping make this a great event.  We’re also looking for staff to help during the weekend of the event.  

Yes!  We have had great success using social media to help promote public events.  With almost everyone on Facebook or Instagram, we have found that social media is one of the best mediums these days to inform the public of events such as this.  Be sure to include your Facebook and Instagram business names on the registration form, and we will do our best to tag and boost your businesses in our social media promotions.  Likewise, the show’s popularity experiences exponential organic growth when you mention it in your own social media posts.

As a group effort, everyone can help get the word out by sharing, posting, and tagging through your personal accounts and business pages!

Yes!  We would like to partner with a few local corporate sponsors to help us defray some of the marketing and promotion expenses.  Sponsors will be prominently listed on or website, included in our social media loops, and will be mentioned in all radio and print advertising.  Call us for details!

We will keep this page updated as the details come together.  In the meantime, if you have more questions, please feel free to contact MATSU Events anytime at 947-9900 or via email at!