Consider the benefits of being a vendor at the Mat-Su Outdoorsman Show.  Folks come to the show because they want to find out how to get the most out of their Alaska outdoor experience.  They want to know how your product or service can help them fulfil their Alaska dreams.  These visitors are real people.  They are not on the other side of a phone, a computer monitor, a mailbox, or the radio –they are right there in front of you.  Thousands of them.  Face-to-face and in person.  They’re ready to learn and buy, and you have what they want.

This is YOUR show, of course, and we work for you.  Our job is to make it all happen, and we are doing everything possible to encourage outdoor enthusiasts to visit the show.  With increased advertising, an active social media campaign, and lots of great food trucks in 2022, you can expect to have literally thousands of potential customers walking past your booth.  In our competitive world, this is simply the best bang-for-the-buck targeted  exposure that you can get.  NOW is the time to register for your space at the show.

Check here for current vendor map and vendor list.  Information is updated as new vendors register.

Register now to be a vendor at the 2022 Mat-Su Outdoorsman Show!  A minimum of $50 reserves your space, with the balance not due until March 1st.

Booth spaces are available first come/first serve. (Please indicate your space preference(s) on the registration form).

Download and return via email, fax, or US Mail to register for the show.  To fill out this form on your computer, it’s a good idea to save it to your computer FIRST, then fill out and save that copy. (If you just fill it out online, your data may not be saved).

If you wish to rent additional furnishings for your booth such as tables, chairs, or other items, you can use this form to order directly from our decorators, Special Events Alaska.


The Mat-Su Outdoorsman Show is a rite of spring in the Mat-Su Valley.  As Alaska’s first outdoor sports show of the year, this event provides an opportunity for the public to visit with great vendors and explore products, services and information guaranteed to help them get the most out of their Alaska outdoor experience. If your business caters to outdoor enthusiasts, this is the perfect opportunity for you to interact with thousands of potential customers.

The Mat-Su Outdoorsman Show will be held the weekend of March 25th, 26th & 27th, 2022 (Friday-Sunday) at the Menard Sports and Recreation Center in Wasilla, Alaska. There are two large indoor vendor display arenas: the hockey rink (concrete floor, free of ice), and the soccer field (astroturf flooring).  Refer to the vendor map links on this page for booth layouts.  Outdoor space is available as well for large displays and food trucks.

Regular 10’ x 10’  or 6′ x 12′ indoor vendor spaces are $495.  Outdoor food truck spaces are $300. 

By using both arenas in the Menard Center, we are doubling the vendor display area from that of prior shows!

Outdoor vendor display areas are $1.50 per square foot.  Please contact us with your display requirements to discuss.


Even though the Mat-Su Outdoorsman Show has no mask mandate, the City of Wasilla is requesting that food vendors wear face masks.  They are also requesting no shared condiments, and that these items should be provided at consumer requests in individual portion-sized containers.  Utensils, straws, etc. should be provided wrapped and only at the consumer’s request.  They are also encouraging food vendors to have one person to handle money and another person to handle product.

Food Vendor Mix

We may restrict the number of vendors selling the same type of food if it is deemed that their main product would unfairly dilute the sales of other vendors with the same product specialty that have already registered.

Food Vendor Location

Food vendors will be located in and around the parking area in front of the main entrance to the Menard Center.  Electrical hookups are not available. Because the Menard Center contracts with an indoor food concessionaire, we are unable to provide indoor spaces for food vendors. 


As a food vendor, you are required to provide a certificate of insurance with MATSU Events LLC additionally insured as certificate holder.

Returning vendors from the 2019 and 2021 Mat-Su Outdoorsman Shows will have priority booth location selection until August 15th, 2021.  After that date, booth registrations are open to all vendors, with booth locations available first come/first serve.

Registration forms and vendor maps for the two arenas are posted from the links on this page, and they are kept updated as booths are rented.  Locations could change if we find it necessary to rearrange the layout, but we make every effort to honor your location request.

Your booth space is 10′ wide by 10′ deep, with poles and drapes separating you from adjacent booths. Electricity is included –you may need a small extension cord.  Metal hooks are provided if you need to hang anything from the poles.  You are responsible for your own booth furnishings, signs, etc. If you prefer to rent items such as tables and chairs, contact Special Events Alaska, our show decorators.

Some small businesses may wish to share their space with another small business.  All space sharing must be approved by management.

Everyone is working under a tight budget right now, and we understand that.  You may reserve a booth with as little as a $50.00 deposit and a valid credit card.  The remaining balance will be automatically charged to your card 30 days prior to the festival.  Booth payment is required in full if you register less than 30 days prior to the event

Plans sometimes change.  You may cancel anytime up to two weeks prior to the start of the show, and your booth fee will be refunded less a $50.00 cancellation fee.  Any cancellations less than two weeks prior to the show are non-refundable. 

We live in interesting times, and we certainly hope that we are not hit with a surprise closing as happened to the Mat-Su Outdoorsman show and so many other large events in 2020.  If the show is cancelled for reasons beyond our control, all rental fees and deposits will be promptly returned.

As show organizers, we will make every effort to ensure that the show is a safe event for all involved.  Hand sanitizing stations will be available.  We will provide face masks free of charge to anyone desiring one.  Anyone with recent symptoms of, or exposure to, COVID-19, or with other health concerns should stay home.

Alaska is a pot-friendly state, however MATSU Events’ policy is for this show to be family-friendly and drug-free. This includes marijuana and/or associated products or paraphernalia.  CBD products only are fine.

Show admission is an affordable $7.00 per person.  The show is free for military and children under 8.

All vendors are required to be in compliance with state and local business regulations.  Food vendors must have valid food handler’s permit and DEC permit if applicable.

As an Alaskan business, you should already have your State of Alaska business license.  You will also need to be in compliance with Matanuska-Susitna Borough licensing (information is at 

The Menard Center is within the Wasilla City boundaries, and you are required to have a Wasilla business license if you are selling products or services.  Wasilla offers a Special Event Business License for a minimal charge.  Business license and sales tax details are online at

It is generally recommended that small businesses carry business liability insurance.  Those vendors that interact with the public beyond simple retail sales (i.e. food vendors, and ride operators) are required to provide a certificate of insurance with MATSU Events LLC additionally insured as certificate holder.  As stated in the terms of the space rental agreement, neither MATSU Events LLC, the Mat-Su Outdoorsman Show, the Sponsors, the Curtis D. Menard Memorial Sports Center, nor any member of the above, shall be responsible for any injury, loss, or damage that may occur to the Exhibitor, an Exhibitor’s employee, or the property thereof, from any cause whatsoever.

We will have security staff available during all show hours.  The Menard Center will be closed and locked at night.  That being said, MATSU Events is not liable for your property or inventory, and we recommend that you take appropriate precautions to secure your property and provide your own business insurance.

You are welcomed and encouraged to have drawings or give away items at the show.  Raffles (where you sell tickets for a chance to win) fall under State gaming regulations and are allowed as long as you have the appropriate State gaming permit.

Of course!  Our job is to bring in the largest crowd possible to safely visit your booth to buy your products or services.  We will be running targeted social media promotions throughout Southcentral Alaska in the months and weeks leading up to the festival.  During the month prior to the festival, we will be bombarding the local radio airways with advertising.  We will also be placing posters in windows and on bulletin boards all over Mat-Su and Anchorage.  

Do you want to help?  We’re looking for volunteers who wish to play a part in helping make this a great event.  We’re also looking for staff to help during the weekend of the event.  

Yes!  We have had great success using social media to help promote public events.  With almost everyone on Facebook or Instagram, we have found that social media is one of the best mediums these days to inform the public of events such as this.  Be sure to include your Facebook and Instagram business names on the registration form, and we will do our best to tag and boost your businesses in our social media promotions.  Likewise, the show’s popularity experiences exponential organic growth when you mention it in your own social media posts.

As a group effort, everyone can help get the word out by sharing, posting, and tagging through your personal accounts and business pages!

Yes!  We typically like to partner with a few local corporate sponsors to help us defray some of the marketing and promotion expenses, and to provide them with public advertising exposure.  Sponsors will be prominently listed on or website, included in our social media loops, mentioned in radio and print advertising and included on banners at the event.  Call us for details!

We will keep this page updated as the details come together.  In the meantime, if you have more questions, please feel free to contact MATSU Events anytime at 947-9900 or via email at!